| Start at any level with
Fullbottle, then go all the way
Fullbottle has extensive
experience at all levels, from simple sites to elaborate Enterprise
Solutions.
For small companies like Daley & Co and large companies like Optus,
Telstra, and IBM Global Services. (Clients
| Projects)
You can start at a level that suits you and when you're ready you can
upgrade to the next level, knowing that your application or site can go
all the way.
Level 1. Brochure sites. The "toe in water"
approach
| Advantage |
A quick and easy way to get started |
| Limitations |
Customers can "look all they want but can't touch". Limited
interaction |
Research shows that the more interaction a site has the more effective
it is.
Level 2. Internet applications. Not just brochures,
but sites that do something
For example:
- Shopping carts (using email or web-databases)
- Search Engines
- Elaborate forms and request systems
- List Management Systems. Lists of clients, products, anything
- Content Management Systems. Giving you the power to change your own
site
- Questionnaires
- News Portals
- Etc etc
Fullbottle has implemented many such applications. We have vast experience
in this field.
| Advantage |
You can have real and meaningful business over the Internet (like
sales) |
| Limitations |
No database-integration: The web is not linked directly to your
traditional database type systems. Actually this can be a very good
thing!. There may however, be mini-web-databases at this level.
No middleware: Restricted communication between one system and
another
|
Level 3. Database Integration. Similar to level
2 with emphasis on databases
| Advantage |
1. Seamless integration with your legacy systems (if they can handle
it)
Or
Special purpose web-bases. Fast enough to handle world wide traffic.
2. Can build new business systems using Internet rather than traditional
client/server or database technology. Internet technology:-
- can be much cheaper to maintain and roll out
- can handle the Internet traffic
- is by definition web-enabled
- is excellent for Intranet and Internet applications
|
| Limitations |
No middleware: Restricted communication between one system and
another
|
Level 4. Middleware
Glue that enables diverse systems to communicate with each other for
the purpose of achieving business activity or information sharing.
Otherwise called e-business, B2B (business 2 business), B2C (business
2 consumer/client/customer ) systems.
Fullbottle has experience with several types of middleware. For example
CORBA, IBM MQ Series, Java EJB amongst others.
| Advantage |
No need to redevelop your existing systems.
If you encapsulate existing or legacy systems with middleware they
can become available as components in modern Internet / e-business
architectures.
Redevelopment is more costly and time consuming than most people
realise.
Middleware gives you an excellent bridge between the here and now
and the modern IT world.
Fullbottle provides vendor neutral consultancy
and development. Fullbottle has experience with several kinds
of middleware and can thus offer unbiased consultancy and development.
|
| Limitations |
No exchange of electronic money
|
Level 5. e-commerce can use e-business as the
foundation with the added ability to transfer money.
This requires special security and appropriate links to banks or other
institutions
Are systems that are cheaper initially cheaper in the long run?
It is also possible to have simple e-commerce systems without using level
4 type e-business technology as the foundation. In other words a level
1 or 2 site with some 'e-commerce add-ons'. Sometimes this is indeed a
good strategy, at other times the cheaper alternative ends up costing
much more. This is where experience is vital.
| Advantage |
Seamless integration with almost all systems, including secure financial
systems. "Automates" more business processes. |
| Limitations |
Your business around these systems must be mature and modern enough
to fully leverage the power of the Internet
|
Contact us
for an obligation free discussion
|
